The Nordic region, the Nordic countries (Sweden, Denmark, Norway and Finland) has historically been, and is increasingly accepted as, very high-quality food producing countries. The Nordics has an uncommonly strong food culture and history, which has an increasing international and global awareness.

This includes almost all imaginable food categories, from relatively short shelf life products to products with much longer durability, ready for commercializing and marketing activity, in all possible channels (retail, gasoline / on-the-go, special trade and foodservice/solutions).

More and more product areas and categories, produced in the Nordic region with transparent traceability, based on natural, pure high quality raw materials, under fair trade conditions, sustainable production conditions, ecological/organic, very high animal welfare, proximity, subject to powerful food control, under good environmental conditions, kosher certified, halal opportunities, good employee relationships, some even as a supplier to the royal courts in some countries, the manufacturer's own unique stories, a sea of very good commercial values. And when all of this is mentioned, products with amazing taste, well-being feeling, enjoyment, energy and health benefits. Many international markets demand these products, but under no circumstances are able to produce themselves.

All of these, or parts of, the many positive values, are linked to the Nordic food culture and history, this opens the eyes of international consumers, sales & marketing partners, distributors and customers.
Over the last approximately 10 years, both smaller and medium-sized Nordic food companies have specialized in producing high quality products, which we all know, buy and enjoy here in the region. Many of these companies have successfully managed to conquer local category and segment market shares that are considerate and often leading.

These companies often find, that local growth has reached a pick, and they begin little by little to try and export. It is here, in this strategic shift, that a lot of smaller and mid-size companies unfortunately fail, and miss the real opportunity to exploit the enormous potential they most often clearly have, in a global marketplace.

The world is just waiting for Nordic food products and the world deserves them.

In fact, the globe has been significantly smaller in business over the last 10 years. Getting in touch with global consumers through marketing activity and effect, through the low-cost capabilities that exist (digital marketing, Facebook, Instagram, own websites / universes, Twitter, e-mailing, e-commerce, mobile phones, etc.) is greater than ever before.

E trading platforms have taken over more than 30% of retail sales in some categories, in several countries (especially Asia) and continue to grow strongly in food. The relatively low oil price and huge competition on freight rates currently, offer opportunities to open overseas markets at a much lower cost. We see the highest degree of free movement of goods also outside the EU.

International retail customers' reach out for niche products, specialties, value adding concepts, products with a history behind them.

More and easier transparent payment systems and banking options. Lower and more attractive insurance options in terms of payment security and product liability.

Strong decreasing tendency of corruption and bribery requests in a wide range of markets, and strong tightening of local laws on the subject. Higher and higher local and international ambitions set for business moral and ethics in terms of trading (Code of Conduct, CSR and trade agreements).